XBOX - LOOK DOWN

In the past, gaming was only enjoyed at home, but with the rise of smartphones, it has become a culture that can be experienced anytime, anywhere.

Xbox offers the freedom to play instantly without being tied to a specific location—just with your smartphone. People often look down at their phones while walking, so we are launching an advertising campaign that communicates with them through the ground.

Additionally, we will encourage users to share their most creative gaming locations, reinforcing the message that "gaming has no limits" through an interactive event.