I believe advertising isn’t just about delivering a message.
It’s about sensing what’s unseen and shifting how people behave.

I find inspiration in the smallest details a fleeting expression, a behavior shaped by unnoticed discomfort,
a habit no one ever questions.

When these subtle fragments come together, an idea becomes sharper, and a brand stays longer in people’s minds.

I’m not someone who simply creates beautiful visuals.

I’m someone who rewrites a brand’s story through small but essential insights.

Because the biggest changes often begin with the smallest details.

Areas of Expertise

Creativity
Branding
AI Design

Email
0506msc@naver.com | msc0506@kookmin.ac.kr

School
Kookmin Univ | AI Design | Advertising & Public Relations

Awards

OB beer Creative X Challengers

TOTAL : Gold

  • Corona Beer

D&AD NEWBLOOD AWARDS

TOTAL : Wood Pencil (1)

  • Google cloud- Cloud Lookbook

YOUNG ONESHOW AWARDS

TOTAL : Silver Pencil(1), Bronze Pencil(1)

  • Heinz: Social Media - Super Bowl Left Over Challenge(Silver)

  • Heinz: Integrated Campaign - Super Bowl Left Over Challenge(Bronze)

NEWYORK FESTIVALS ADVERTISING AWARDS

TOTAL : Bronze(2), Finalists(3), Shortlists(1)

  • Starbucks - Useen Stars : STUDENT Medium - Outdoor (Bronze)

  • Heinz - Superbowl left over recipe challenge : STUDENT Medium - Public Relation(Bronze)

  • Starbucks - Useen Stars : STUDENT Medium - Public Relations (Finalist)

  • Starbucks - Useen Stars : STUDENT Medium - Design (Finalist)

  • Starbucks - Starbucks Currency : STUDENT Medium - Outdoor (Finalist)

  • XBOX - LOOK DOWN : STUDENT Medium - Outdoor (Shortlist)

CLIO AWARDS

TOTAL : Shortlists(8)

  • Creative Commerce - Sustainable Commerce (Google Cloud – Cloud Lookbook)

  • Design - Logo (Starbucks – Unseen Stars)

  • Digital/Mobile - Mixed Campaign (Starbucks – Unseen Stars)

  • Direct - Mixed Campaign (Starbucks – Unseen Stars)

  • Innovation - Creative Commerce (Google Cloud – Cloud Lookbook)

  • Integrated - Integrated (Starbucks – Unseen Stars)

  • Out of Home - Billboard (Xbox – Look Down)

  • Public Relations - Use of Talent & Influencers (Starbucks – Unseen Stars)

ADDY AWARDS (AAF - NYC Metro Division)

TOTAL : Best of Show, Gold ADDY(1), Gold ADDY(2), Silver ADDY(8)

  • Best of Show, Gold ADDY(Packaging) - Starbucks: Unseen Stars

  • Gold ADDY(Site) - Starbucks Currency

  • Gold ADDY (Single Occurrence or Installation) - Starbucks Currency

  • Silver ADDY(Digital Creative Technology) - Duolingo : Clarify Ai

  • Silver ADDY(Creative Element - Single) - Duolingo : Clarify Ai

  • Silver ADDY(Point of Purchase) - Starbucks: Unseen Stars

  • Silver ADDY(Outdoor Board (Flat or 3D)) - Starbucks Currency

  • Silver ADDY( Mass Transit (Interior or Exterior)) - Starbucks Currency

  • Silver ADDY(Campaign) - Starbucks: Unseen Stars

  • Silver ADDY(Campaign) - Duolingo: GTA6 x Griselda

  • Silver ADDY(Consumer Campaign) - Starbucks: Unseen Stars

(AAF - District 2)

TOTAL : Silver ADDY(2)

  • Silver ADDY(Point of Purchase) - Starbucks : Unseen Stars

  • Silver ADDY(Consumer Campaign) - Starbucks : Unseen Stars

GOLDEN AWARDS OF MONTREUX

TOTAL : Finalist(1)

  • Starbucks : Subcategory: PRINT / POSTER - Unseen Stars