Creative Director Who Draws the Big Picture from Small Details

Advertising isn’t just about delivering a message.
It’s about sensing the unseen and changing how people behave.

I look for creative breakthroughs in the smallest details.
A fleeting expression, a behavior shaped by unnoticed discomfort, a habit no one questions when these subtle fragments come together, they don’t just sharpen an idea; they make the brand last longer in people’s minds.

That’s why I’m a Creative Director who is sharp in observation and relentless in connection.
Not someone who simply creates beautiful visuals, but someone who rewrites a brand’s story through small, essential insights.
Because the biggest changes often begin with the smallest details.

Major - Artificial Intelligence Design and Advertising & Public Relations

KOOKMIN UNIVERSITY