Starbucks: Unseen Stars
During the 2024 Paris Olympics, Starbucks will change its iconic logo to represent female Olympians.
This campaign aims to raise awareness for women's sports and increase viewership.
Customers will see their favorite female athletes featured in the logo, which will remind them of the games and schedules throughout the day.
Gold ADDY, Best of Show(Packaging) - Starbucks: Unseen Stars
Silver ADDY(Point of Purchase) - Starbucks: Unseen Stars
Silver ADDY(Campaign) - Starbucks: Unseen Stars
Silver ADDY(Consumer Campaign) - Starbucks: Unseen Stars
(AAF - NYC Metro Division)
ADDY AWARDS
Silver ADDY(Point of Purchase) - Starbucks : Unseen Stars
Silver ADDY(Consumer Campaign) - Starbucks : Unseen Stars
(AAF - District 2)
ADDY AWARDS
Student Design - Logo
Student Digital/Mobile - Mixed Campaign
Student Integrated - Integrated
Student Public Relations - Use of Talent & Influencers
(Shortlists)
CLIO AWARDS
subcategory : print / poster
