Heinz : superbowl left over recipe challenge
After the Super Bowl, 140,000 pounds of food are wasted.
We're launching a new series of spicy ketchup to help people turn their leftovers into a tasty breakfast.
To do that, we'll create a nationwide challenge to ask people to submit breakfast recipes using Heinz spicy ketchup, and winners will get a lifetime supply.
YOUNG ONE SHOW AWARDS
Total - Silver Pencil(1), Bronze Pencil(1)
Silver Pencil - Heinz: Social Media
Bronze Pencil - Heinz: Integrated Campaign