Heinz : superbowl left over recipe challenge

After the Super Bowl, 140,000 pounds of food are wasted.

We're launching a new series of spicy ketchup to help people turn their leftovers into a tasty breakfast.

To do that, we'll create a nationwide challenge to ask people to submit breakfast recipes using Heinz spicy ketchup, and winners will get a lifetime supply.

YOUNG ONE SHOW AWARDS

Total - Silver Pencil(1), Bronze Pencil(1)

Silver Pencil - Heinz: Social Media

Bronze Pencil - Heinz: Integrated Campaign

Heinz - Superbowl left over recipe challenge

Heinz - Superbowl left over recipe challenge